What is UI/UX design?

UI/UX design is the practice of creating digital products that are both visually clear and easy to use. UI stands for user interface and covers everything a user sees and interacts with on screen, including layout, colours, buttons, icons, and typography. UX stands for user experience and focuses on the overall journey a person takes when using a product, making sure each step feels logical, efficient, and frustration-free. In the context of websites, good UI/UX means a visitor can immediately understand what the site offers, find what they are looking for without confusion, and take action without unnecessary barriers. Businesses that invest in proper UI/UX design typically see lower bounce rates, longer time on site, and higher conversion rates compared to sites built on visual design alone.